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Priya Chakravorty, Vice President – Experience, BluSmart

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She highlighted that a strong customer-centric culture, ethical compliance, and seamless tech integration are non-negotiable for CX success in 2025.

She emphasized that a customer-first approach needs to be ingrained at every level—from leadership to frontline teams—to truly drive impact. She also pointed out that compliance and ethical conduct are often overlooked but are crucial for long-term business sustainability. Additionally, she stressed that seamless tech integration is key to boosting efficiency, cutting costs, and scaling growth.

With these three pillars in place, businesses can build stronger brand equity and deliver an experience that keeps customers coming back.

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