The construction and steel sector is rapidly transforming, proving that even core industrial products can become deeply purposeful brands. In our latest episode of Leaders in Focus, we sit down with Megha Beriwala, the dynamic Director of Marketing for Retail – India at Shyam Steel Group, who is pioneering this strategic shift in a traditionally industrial market.
Megha details the strategy behind lifting a commodity like TMT bars into a brand that resonates with trust and consumer dreams. She explains how Shyam Steel’s philosophy and innate mettle establishes a profound emotional connection with consumers who are building their lives and the nation.
She shares the challenges of executing a 360-degree marketing strategy that successfully navigates India’s diverse regional markets, seamlessly integrating digital outreach with powerful traditional campaigns. This conversation offers an invaluable blueprint on purposeful branding and why, even in a hyper-competitive sector, investing in consumer awareness and quality storytelling is the ultimate driver of market share. Discover what it takes to build a brand that is, quite literally, helping to build the nation.
