Sustainability and Business: Jonathan Stowell on India’s Net-Zero Ambitions

In an exclusive conversation with Marksmen Daily, Neeraj Tiwari speaks with Jonathan Stowell, Senior Director at Future Materials Group, about the role of sustainability in the specialty chemicals and composites industry in India. The discussion delves into how businesses can align with global sustainability goals, the economic and environmental balance companies must maintain, the impact of regulatory frameworks, and the potential of emerging technologies like carbon fiber in shaping the industry’s future.

Q: As a consultant in the specialty chemicals and composites industry, how do you see sustainability shaping the future of these sectors in India?

A: The rising energy costs and macroeconomic challenges have heightened the urgency of transitioning toward a greener, fossil fuel-free world. With over 120 nations—including India—setting net-zero targets, sustainability is now a key strategic focus. India has pledged to achieve net-zero emissions by 2070, and many Indian companies are taking steps to lower emissions and build more sustainable supply chains.

Advanced materials play a critical role in this shift. For instance, carbon fiber in aircraft construction helps reduce weight and improve fuel efficiency, high-performance battery materials extend the range of electric vehicles, and specialized coatings in construction enhance durability and lifespan. These materials contribute to sustainability in two key ways: first, by enhancing the performance of end products, and second, by reducing environmental impact through lower emissions and improved material efficiency.

Q: what steps should businesses take to align their operations with global sustainability objectives, particularly in the chemicals and composites sectors?

A: Advanced materials companies face three main sustainability challenges: decarbonizing their operations, developing sustainable products, and maintaining quality and performance standards. However, sustainability demands vary across industries.

For instance, in consumer markets like sporting goods, selecting a resin with the lowest lifecycle emissions may be the best approach. In aerospace, however, a resin that reduces aircraft weight can have a much greater sustainability impact due to fuel efficiency gains over time. Therefore, businesses must tailor their sustainability strategies to market-specific needs to ensure successful adoption and long-term impact.

Q: How do you balance the financial objectives of your clients with the growing emphasis on environmental responsibility in your industry?

A: In today’s business environment, sustainability is no longer optional—it’s a necessity for long-term survival. Companies that fail to integrate strong environmental practices and clear sustainability targets risk losing their market relevance.

Developing a sustainable product strategy is essential for future growth. By embedding sustainability into their core business models, companies not only enhance their competitive advantage but also contribute to a greener future while ensuring profitability for shareholders and investors.

Q: As a board director, how do you advocate for sustainability in leadership, and what key strategies do you recommend for integrating it into business models?

A: Sustainability offers numerous business advantages, including:

• Cost Efficiency: Sustainable practices like energy conservation, waste reduction, and recycling lead to significant cost savings.
• Brand Reputation: Consumers increasingly favor environmentally responsible brands, making sustainability a strong differentiator.
• Long-Term Viability: Companies that factor in social, environmental, and economic impacts are more likely to succeed in the long run.
• Regulatory Compliance: Governments worldwide are imposing stricter environmental regulations. Businesses that proactively adopt sustainable practices can future-proof themselves against evolving compliance requirements.
• Talent Attraction & Retention: Younger generations prioritize working for companies that align with their values, including sustainability. Businesses that champion environmental responsibility can attract and retain top talent.

Q: What sustainable technologies or materials could make the biggest impact in India’s specialty chemicals and composites sectors over the next 5–10 years?

A: One key innovation is the ‘materials transition,’ a concept highlighted by the World Economic Forum (WEF) in 2022. Similar to the shift towards clean energy, this transition focuses on using materials more efficiently, reducing emissions, and promoting recycling.

A standout material in this movement is carbon fibre, which FMG identifies as crucial for sustainability. Since the 1960s, carbon fibre has been valued for its strength and lightweight properties, making it ideal for industries like aerospace—where it has helped improve fuel efficiency in aircraft like the Boeing 787 and Airbus A350.

Beyond airplanes, carbon fibre is playing a major role in renewable energy and hydrogen storage. Its unique properties are essential for large wind turbines and hydrogen pressure vessels, as these technologies wouldn’t be possible without it.

While carbon fibre use in India is still growing, its potential to improve transportation, infrastructure, and clean energy solutions makes it a game changer for the country’s sustainable future.