Bisleri International Pvt Ltd has launched a new digital campaign Bisleri #CarryYourGame featuring award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar.
The campaign centers around the Bisleri 500 ml pack as the perfect hydration companion. The campaign highlights India’s top athletes as they continue to push themselves, both on and off the field, in a dynamic and engaging film that encourages viewers to stay hydrated in all circumstances, just like the athletes do in real life or on game days!
Commenting on the latest campaign, Tushar Malhotra, Head Of Marketing, Bisleri International Pvt. Ltd., said, “Our new campaign Bisleri #CarryYourGame is one of the largest integrated marketing campaign with the aim of creating a strong connect between hydration and sport, underscoring the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.”
