How do you build a brand that becomes synonymous with trust, expertise, and confidence?
In this insightful conversation, Nishant Nayyar, Vice President and Head of Marketing at Kaya Skin Clinic, shares his journey from journalism and PR to leading marketing for one of India’s foremost dermatological brands. With experience spanning Times of India, India Today, Sony, Narayana Health, and now Kaya, Nishant’s approach to marketing is rooted in deep consumer understanding and data-backed growth strategies.
He discusses how India’s skincare market is transforming with AI-powered tools, clean beauty, and hyper-personalisation becoming the norm. For him, it’s about striking a fine balance between immediate performance marketing and long-term brand salience – because in an industry built on trust, credibility is currency.
Nishant also reflects on what modern marketers must prioritise: empathy, adaptability, and a willingness to stay curious as consumers evolve faster than ever. His advice is clear – marketing today is not just about products and campaigns; it is about creating journeys that uplift confidence and deliver real results.
As the beauty and skincare industry prepares for a digital-first, personalised, and sustainable future, Nishant’s insights serve as a strategic compass for marketers seeking to thrive in this new era.
Watch the full conversation to discover actionable takeaways and rethink how your brand can remain authentic while driving growth in an increasingly competitive landscape.
