Published
2 weeks agoon
Jairaj Group’s commitment to trust and excellence is once again applauded with the brand being recognized as one of the ‘Most Trusted Brands of India 2025-26.’ Getting selected by consumers and stakeholders for this honour is a testament to our legacy. Sharing this prestigious stage with iconic brands including Tata, Reliance, Dabur, Haier, Mahindra, TVS, Piramal Pharma, LIC, and Hettich is both humbling and motivating. This recognition strengthens our resolve to carry our values forward into new markets.
A brand with a legacy of taste and goodness
I firmly believe that trust is a quest, a virtue cultivated over time through consistency, integrity, and a strict adherence to the highest standards. Jairaj Group is a brand with a legacy of taste and goodness since 1947. During our 75-year journey, we have provided premium grocery products that allow Indian families to keep the essence of traditional cuisine alive in every home.
Today, we are a household name synonymous with authenticity, quality, and a deep understanding of the emotional connection people share with food. Our 200+ grocery products under several categories including rice, dals and pulses, cereals, superfoods, whole spices and dry fruits are loved by millions.
Jairaj is one of India’s most beloved and trusted foodgrain brands. For me, trust is not just a principle but a way of doing business. Every decision, every product, and every interaction of ours is guided by our commitment to uphold it.
Our numbers speak volumes
With 35,000 metric tons of grains processed and 600+ distributor outlets across the nation, our scale reflects our dedication and reach. With 200+ products and 5+ online platforms, we are catering to every household need, and bringing Jairaj to your doorstep. 20+ new private label clients now trust our expertise. We have a strong foothold in 4+ countries. 120+ new employees are taking our growth story forward, with an exciting 18% sales growth already achieved.
A successful global journey
With an expanding online presence and private labelling operations reaching the USA and European markets, we are poised for greater heights. Our approach to maintaining and growing the credibility of the company is multi-faceted. Being an EU-norms certified company, we have implemented all essential measures to ensure that our legacy moves forward.
Driven by values and ethics
Transparency and fairness are the foundation of our business. We adhere to the highest ethical standards in procurement, production, and customer service, ensuring that our operations align with our core values. Our ‘People First’ approach benefits our employees, partners, and customers. By fostering strong relationships and prioritizing the well-being of our stakeholders, we create an ecosystem in which faith flourishes naturally.
Commitment to farmers
Our pro-farmer acquisition strategies have not only ensured premium quality raw materials but also earned us goodwill among the food growers. By supporting their livelihoods, we strengthen the foundation of our supply chain. The ISO: 22000 certification is a mark of our commitment to food safety and excellence. This globally recognized standard reinforces our credibility as we enter international markets.
A customer-centric brand
I am glad and proud to mention that our customers are our true celebrities and brand ambassadors, sharing their love and recommendations across generations through word of mouth. This customer delight is our true achievement. Jairaj is dedicated to serving both Indian and international customers with our diverse product range.
Thriving digital presence
Our presence across multiple platforms and stores ensures that our products are within easy reach. We are available on leading online platforms like Amazon, Flipkart, Big Basket, and Zepto, making grocery shopping convenient and enabling us to reach more households worldwide.
Penetrating rural markets
While we expand globally, we continue to strengthen our domestic presence. Through our rural market initiative, we bring Jairaj products to the interiors of Maharashtra, ensuring that trust is not limited to urban consumers but extends to every corner of the country.
Global exposure
We understand that entering new markets requires visibility and engagement. To showcase our offerings in domestic and global markets, we have actively participated in prestigious national and international trade shows.
Our participation in Indusfood 2025, Asia’s Premier Food & Beverages (F&B) Trade Show, helped us connect with global industry leaders. Additionally, my visit to Gulfood Expo, the world’s biggest annual F&B event in Dubai, provided invaluable insights into consumer trends, supply chain advancements, and emerging opportunities in international food trade.
Making a difference with CSR initiatives
The goodness and genuineness of the brand Jairaj are defined by our social contributions. Our Corporate Social Responsibility (CSR) initiatives in education, sports, and welfare have reinforced our image as a responsible and community-driven brand. With threefold growth in CSR contributions, we have taken our inputs beyond business and into real-world impact.
Our trust strategy
With every new dream and every new leap, we realize that trust must be earned with every consumer interaction, every product, and every process. Our strategy for expanding internationally is simple: adherence to core values, best-in-class products, local engagement, and authentic customer experiences that generations of Indian consumers have cherished.
Our journey has been built on the trust of millions. For us, it is a glorious legacy as well as our roadmap to the future. With strong ethical foundations, strategic expansion, and a relentless pursuit of excellence, I am confident that Jairaj Group will continue to win hearts across borders.
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