Priyanka Gill Launches New Venture, raises Angel Funding 

In Talks with VCs for the Next Round 

Serial entrepreneur Priyanka Gill, Venture Partner at Kalaari Capital and Co-Founder of the Good Glamm Group, has launched COLUXE, a lab-grown diamond (LGD) brand designed to redefine luxury, sustainability, and accessibility in the jewellery sector. She is moving on from Kalaari to launch her new venture.  

COLUXE aims to be India’s first category-defining brand in the lab-grown diamond segment, making fine jewellery an everyday luxury for aspirational consumers. Taking an omnichannel approach, COLUXE will offer contemporary designs focusing on collections built around the classic suite of jewellery, from solitaire rings, pendants, earrings, tennis bracelets & necklaces to thematic collections around the zodiac, gifting and manifestation and the iconic cult COLUXE signature pieces. The key differentiator for COLUXE will be the technology-led focus on customisation and innovating new mechanisms allowing multi-use settings and personalisation through AI.  

Priyanka Gill, Founder & CEO of COLUXE, said: “We are on the cusp of a once-in-a-lifetime opportunity. Mass-scale adoption of new consumer behaviour does not happen often. It is happening in the fine jewellery sector. Today, no one is defining the new reality for fine jewellery at a pan-India level. COLUXE is that sector-defining brand.”  

She stated COLUXE’s vision and mission: “COLUXE aims to be India’s best-loved lab-grown diamond and gemstone jewellery omni-channel brand. Rooted in India, powered by an innovative technology platform, setting new global standards for sustainable and ethical luxury, synonymous with inclusivity, celebration & joy.”  

“LGDs are as beautiful as mined diamonds, maybe more so, as they are sustainable & ethical. They are visually and molecularly identical to their mined counterparts, making them a beautiful, rational choice for aspirational consumers who want more. COLUXE jewellery with LGDs is impactful, cost-effective and good for both the planet & people.”  

“Diamonds should be for everyone. With this mission, COLUXE will revolutionise luxury in India, defining the future of fine jewellery as a generational brand built on immersive storytelling and experiences,” Priyanka concluded.  

What Sets COLUXE Apart?  

• Pan-India Brand: The first national LGD jewellery brand with a strong retail and digital presence.  

• Technology-Driven Experience: AI-powered virtual try-ons, multi-setting designs, and personalised jewellery experiences.  

• Ethical & Sustainable Luxury: High-quality lab-grown diamonds, responsibly sourced and crafted.  

• High Trust Brand: Focus on building the brand through certification, consumer education across all touchpoints and offering certification, traceability, and client-friendly returns & exchange policies  

• Omnichannel Approach: Seamless integration across flagship stores and digital platforms   

COLUXE has secured early-stage funding from leading investors. The company plans to launch digitally in mid-2025, followed by flagship retail expansion, tapping into India’s $50B fine jewellery market.