ASICS SPORTSTYLE BRINGS BACK THE SKYHAND™ OG SNEAKER FROM 1994 WITH ASICS INDIA BRAND AMBASSADOR SHRADDHA KAPOOR

ASICS SPORTSSTYLE’S ICONIC HANDBALL SHOE IS UPDATED WITH MODERN MATERIALS AND CUSHIONING FEATURES

Today, ASICS SportStyle announces the return of the SKYHAND™ OG sneaker for the first time since 1994. It’s based on the original design DNA of the SKYHAND™ handball shoes, but updated for everyday lifestyles, featuring modern materials and cushioning properties.

ASICS India brand ambassador and Bollywood actress, Shraddha Kapoor marks the return of the reimagined version of the classis ASICS SKYHAND™ OG sneaker in India. The collection highlights Shraddha in a fluid style as she showcases the classic yet versatile shoes, which provide both style and comfort.

The shoe retains its traditionally slim and low-profile aesthetic. For this reimagined version, the ASICS design team updated the tooling with FLYTEFOAM™ PROPEL cushioning and an EVA heel wedge. The application helps provide a modern comfort experience while preserving the shoe’s minimalist design DNA.

The shoes are crafted in two different material iterations for their first season in the ASICS SportStyle lineup. One will feature an upper construction that halos the original design from 1994, featuring synthetic leather paneling that’s offset with suede details on the eyestay. The other iteration consists of a primarily suede makeup that’s paired with synthetic leather ASICS Stripes and heel tabs. The SKYHAND™ OG sneakers are priced between INR 8,999 and INR 9,999, now available across select ASICS stores as well as online platform.

For more information, visit https://www.asics.co.in/shraddha-kapoor-delhi

About ASICS

Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.

ASICS currently has 111 stores across India. More details can be found at www.asics.com/in/en-in/store-locator.

For more information, visit www.asics.com/in/en-in