Dabur India Limited India has recently signed the youth sensation Kartik Aaryan as the face of its newly launched gel toothpaste- Dabur Red Bae Fresh Gel.
This extension on the powerhouse mother brand “Dabur Red” which is the World’s No.1 Ayurvedic Toothpaste brand present in every 1 in 3 households in India will further strengthen the franchise penetration, especially among the younger Indian population.
The launch communication, conceptualized by Ogilvy India, is targeted at Genz & Millennials and portrays the integral role of personal hygiene, and especially, oral hygiene, can play in boosting one’s self-confidence. The 360 -degree campaign is kick starting with Print and will be followed by TV & Digital.
