#MDBrandOfTheYear | ‘Consumers themselves are evolving. Organizations and brands also need to evolve along with them, it’s not important what approach or strategy an organisation takes, but what is important is how authentic an organization or a brand is to its purpose and how you have kept the consumers or other stakeholders to the centre of your purpose.’ In a conversation with Syeda Meher Taj, Director, Global Brand and External Communications, EY Global Delivery Services.
