What happens when both virtual and physical things meet together? If you want to find out, then brace yourself for an extraordinary experience that will be delivered by America’s fast-food giant McDonald’s. The company is ready to build a virtual restaurant within the Metaverse. This new concept would deliver both virtual and physical options to the customers.
The company has introduced and filed around ten trademarks or brands at the US Patent and Trademark Office (UPTO) on the 4th of February 2022. McDonald’s and McCafe are some of the most popular brands of the company and have been winning the hearts of consumers across the world.
Josh Gerben has introduced a few details about McDonald’s new concept in the market via tweets through his official social media account. He is the Trademark Attorney and Founder of Washington DC-based Gerben Intellectual Property.
I am sure everyone is excited to hear about this innovation. Well, food and beverages would be available as a downloadable Multimedia file, including different 3D art, audio-visual effects, and non-fungible tokens (NFTs).
Non-fungible Tokens or NFTs are a new component introduced in the Blockchain, which can hold onto different types of arts, and if the demands are high in the market, one can reach the heights of the sky.
Let’s see what McDonald’s has more to offer with this Metaverse restaurant!
When it comes to food, it is enjoyed more when there’s a touch of entertainment with it. Hence, live virtual concerts will be available for the customers accessing services online, and actual concerts for people who are part of the actual world will be made available to enjoy the food much better.
By combining the actual with the virtual, people will get a completely new experience. Whatever people order through the Metaverse or the virtual restaurant would be delivered to their doorstep. This business strategy would be a foundation for the other business organization to research the new idea. The effectiveness of this strategy would set a new example for other business organizations.
Another major advantage for the customers is that it will be a time-saving approach for people who are busy with their professional life and have little time left for their personal life. With an extraordinary experience, people no longer have to visit the actual restaurants and access entertainment and food back at their homes.
One of the setbacks of the Big McDonald’s approach to the Metaverse will be the high price range. However, the services and the type of experience that the customers will witness will be worth the value. I mean, what better than enjoying food from the Metaverse and being able to enjoy with some spice of entertainment, sitting back at home?
This innovative initiative would serve as the study for other businesses worldwide. If the project is successful, McDonald’s will be earning millions. Moreover, they are not introducing a new product into the market but selling what is already being sold. But completely in an extraordinary manner to enhance the customers’ purchasing experience.