He highlighted the dynamic evolution of India’s retail landscape, expanding beyond tier one cities to include tier two and tier three cities. He emphasized two key drivers of business growth: First of all, the increased accessibility of products such as smartphones through expanded financing options like EMIs, catering to a broader consumer base, including lower-income segments. Second of all, there is a noticeable shift towards direct consumer engagement via social commerce. Retailers actively utilize platforms to promote their products, offers, and stores, thereby reducing their dependence on traditional brand-centric marketing strategies.
