Connect with us

Videos

Atul Shivnani, AVP – Head E-Commerce and Digital, The Body Shop

Published

on

He shared insights on the importance of in-store experiences and how technology enhances customer interactions while preserving human-to-human engagement. He emphasized that while technology, like algorithms, aids in providing solutions and recommendations, the primary focus remains on sensory experiences and personalized interactions in physical stores. This approach, rooted in legacy beliefs, aims to seamlessly integrate technology to enhance customer experiences without prominently featuring its presence.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *