For 18 long years, Royal Challengers Bengaluru (RCB) were the perennial underachievers of the Indian Premier League (IPL)—glamorous, beloved, but never victorious. That changed in 2025. In a final that will live long in memory, RCB lifted their maiden IPL title after defeating Punjab Kings, ending a trophy drought that had become both a running joke and a lingering wound for their loyal fanbase.
The team’s win was anchored by legendary cricketer Virat Kohli, who once again showed why he remains one of the game’s greats. RCB’s on-field success was more than just a sporting achievement—it was a moment of cultural catharsis for millions who had supported the team through heartbreak after heartbreak.
Yet, amid jubilation, a tragedy struck. A deadly stampede during the victory parade in Bengaluru claimed 11 lives. Mismanagement and a lack of crowd control turned the celebration into sorrow. It was a sobering reminder of the importance of safety infrastructure in India’s mega sporting events. Even in triumph, accountability remains key.
The Billion-Dollar Pivot
With their first title win in hand, RCB’s brand value has skyrocketed. According to Bloomberg, Diageo Plc—RCB’s current owner via its Indian arm, United Spirits—is exploring a potential sale of the franchise. They are reportedly seeking a valuation of $2 billion (around ₹16,800 crore), a price point that signals both the growing commercial might of the IPL and the unique marketability of RCB.
RCB was originally acquired by Vijay Mallya and later became part of Diageo’s portfolio after Mallya’s financial empire collapsed. Under Diageo’s stewardship, the franchise remained one of the IPL’s most marketable assets, even without a title. Now, with a championship to their name and Virat Kohli’s massive global reach, the franchise is arguably at the peak of its value.
But why would Diageo want to sell? The answer lies in strategic realignment. Globally, Diageo is facing headwinds—tariffs, shifting consumer behaviour, and a tightening grip on alcohol advertising in India, where the government is cracking down on indirect promotions via sports sponsorships. Owning an IPL team no longer aligns as neatly with their long-term business objectives.
An Investment Unicorn
At $2 billion, RCB could become the most expensive IPL franchise ever sold. This isn’t just about cricket—it’s about one of the most sought-after assets in global sport. The IPL’s growth has been meteoric. What began as an experiment in 2008 has now evolved into a premier entertainment league, blending sport, celebrity, and commerce.
A successful sale of RCB would send ripples across the sports investment world. Private equity firms, sovereign wealth funds, and global sports conglomerates are already eyeing IPL teams for their unmatched return on investment potential. Consider how RedBird Capital, which owns AC Milan and has a stake in Liverpool FC, invested in the Rajasthan Royals. Or how Delhi Capitals became a co-ownership model between GMR and JSW.
RCB’s brand—powered by Kohli’s unmatched social media presence, a pan-India fanbase, and a now-finally-earned champion’s pedigree—makes it a jewel in the IPL crown. Any investor walking into this asset would be stepping into not just a cricket team, but a content empire with year-round monetization potential.
A New Chapter Awaits
Whether Diageo chooses a full or partial exit remains to be seen. Reports suggest all options are on the table, with no final decision made. The possibility of retaining control also exists, especially given the goodwill surge and increased media attention after their 2025 win.
But the market momentum suggests that now might be the best time for Diageo to exit. With United Spirits shares already seeing a boost after the sale rumours, a successful transaction could also offer capital for reinvestment into their core business operations.
What’s clear is this: RCB’s future is at a turning point. What happens next could set new benchmarks for the valuation of sports franchises in India and beyond. For fans, the hope is that whether under Diageo or new owners, the spirit of RCB—that thrilling combination of grit, glamour, and heart—continues to shine.
After 18 years of waiting, RCB has climbed the mountaintop. What lies beyond is a question not just of ownership, but of vision. And in the IPL’s grand theatre, vision is everything.
