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Bollywood’s Leading Ladies Are Building Brands That Go Beyond Glamour 

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Bollywood’s Leading Ladies Are Building Brands That Go Beyond Glamour 

In an age where celebrity influence extends far beyond film and fashion, India’s leading actresses are carving their own paths as entrepreneurs. No longer content with being just the face of campaigns, these women are building brands that reflect their personal values, aesthetics, and ambitions — from self-care and skincare to fashion, wellness, and sustainability.

Here’s a closer look at the actresses who are redefining what it means to be a modern businesswoman in India.

Deepika Padukone – 82°E: Wellness Rooted in India

Global star Deepika Padukone has always stood for authenticity and resilience — qualities that now power her self-care brand, 82°E. Launched with a vision to simplify skincare and wellness for the modern Indian, the brand takes its name from the 82nd meridian east, which determines India’s standard time — a subtle nod to its rootedness and identity. With clean formulations and a holistic wellness philosophy, 82°E is more than a skincare line; it’s a call to slow down and care for oneself with intention.

Shraddha Kapoor – Palmonas: A Shared Love for Jewellery

The collaboration between Shraddha Kapoor and jewellery label Palmonas is more than an endorsement — it’s a shared vision. Drawn to the brand’s minimalist designs and contemporary approach, Shraddha’s involvement speaks to her personal love for jewellery and her evolving interest in purposeful partnerships. Palmonas, known for its demi-fine aesthetic, resonates with Shraddha’s own style — modern, approachable, and expressive.

Katrina Kaif – Kay Beauty: Makeup with a Mission

Katrina Kaif entered the beauty space in 2019 with Kay Beauty, becoming one of the first A-list Bollywood actors to launch her own cosmetics line. Built on the message of “#ItsKayToBeYou,” the brand celebrates diversity and inclusivity, offering products that cater to real Indian skin tones and needs. Katrina, who has always maintained a meticulous approach to her craft, brings the same precision to her brand, marrying glamour with performance in a way that has resonated with a new generation of makeup lovers.

Alia Bhatt – Ed-a-Mamma: Conscious Clothing for Children and Mothers

Alia Bhatt has taken a unique route with Ed-a-Mamma, a sustainable clothing brand focused on children and maternity wear. Founded in 2020, the brand quickly gained popularity for its environmentally conscious ethos, promoting organic fabrics, playful designs, and responsible consumption. In 2024, Reliance Retail acquired a majority stake, further cementing Ed-a-Mamma’s position as a mainstream sustainable label. For Alia, a new mother herself, the brand is a personal and strategic statement, proving that fashion can be fun, functional, and ethical.

Anushka Sharma – Nush: Everyday Fashion with a Personal Touch

Back in 2017, Anushka Sharma launched her fashion label Nush, offering everyday wear that blends comfort with contemporary design. The brand reflects Anushka’s own wardrobe staples — easy-going, fuss-free, and stylish without being over-the-top. Nush was one of the early forays by a mainstream actress into the fashion business, and while the brand has kept a relatively low profile in recent years, it remains a benchmark for how celebrity fashion lines can feel relatable and wearable.

Kriti Sanon – Hyphen: Simplifying Skincare

Kriti Sanon joined the entrepreneurial club with Hyphen, a skincare brand she co-founded in 2023. The philosophy behind Hyphen is refreshingly straightforward — skincare doesn’t need to be complicated to be effective. With a range focused on realistic, multifunctional solutions, the brand taps into the needs of modern consumers looking for efficiency and clarity. Kriti’s approach to beauty — grounded and accessible — is echoed in Hyphen’s clean, minimalist product line and messaging.

Redefining Influence: From Celebrities to Changemakers

What sets these ventures apart is not just the celebrity behind them, but the purpose they carry. Whether it’s Deepika’s focus on mental well-being, Alia’s commitment to sustainability, or Katrina’s inclusive beauty vision, these women are using their platforms to build more than just products — they’re building movements.

This new wave of Bollywood entrepreneurs isn’t following trends; they’re creating them. In doing so, they’re showing millions of fans that ambition, empathy, and entrepreneurship can thrive side by side.