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Winning in the wellness market, with Swisse India

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Akash Bedi, Chief Strategy & Operations Officer at H&H Group, Swisse Wellness

By Akash Bedi, Chief Strategy & Operations Officer at H&H Group, Swisse Wellness

The concept of wellness and vitamin supplements is not new for Indians everywhere. We have a rich history of ingesting traditional health concoctions to boost our health and immunity, and today, scientists and nutritionists are playing their part in giving holistic wellness a real shot in the arm. Consuming a balanced diet is easier said than done in the hustle and bustle of the modern era, and that’s where nutrition supplements come in, with players like Swisse, a leading global health & wellness brand born in Australia. Since the past 5 decades, Swisse has been investing in products formulated with premium quality ingredients based on traditional evidence and scientific research, and we took the opportunity to understand how Swisse’s range of products support and improve health and wellbeing, and can help us all live fuller, happier lives.

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