Pocket FM Drops Holi Anthem with Dhinchak Pooja—But There’s a Twist! 

Holi campaigns are known for their splashy visuals, viral beats, and over-the-top energy. But this year, Pocket FM is rewriting the rules of festive marketing with a campaign that takes a bold and surprising turn.  

The audio series platform has roped in viral internet sensation Dhinchak Pooja— to drop another earworm with a twist. With its new campaign, the platform is tapping into a cultural moment to spark a fresh conversation about quality entertainment.Pocket FM has taken the viral rap sensation Dhinkchak’s energy and given it a whole new spin, creating a fun, catchy Holi anthem that’s addictive in the right way!   

“Holi is all about celebrations, vibrant energy and spreading a happy cheer. This season, we have taken an unexpected turn with our Holi anthem —turning viral into valuable.” explains Vineet Singh, Head – Brand Marketing and Communications, Pocket FM. 

Why Dhinchak Pooja is the ‘Perfect Face’ for this anthem 

For years, Dhinchak Pooja has been the poster girl for internet-breaking, love-it-or-hate-it tracks. From racking up millions of views to becoming the subject of endless memes, she has owned her unique space in the digital music world. But this Holi, she is flipping the script—by embracing something refreshingly different. 

“Dhinchak Pooja is a pop-culture phenomenon—she embodies how internet fame works. By collaborating with her in a way that flips the script, we are starting a conversation about what we choose to listen to and why. It’s a playful, unexpected twist that cuts through the clutter of traditional Holi marketing,” adds Singh. 

Link to the Holi anthem: https://www.instagram.com/reel/DHIRVQhRJHF/?igsh=N3pybjVjZ3dic3Mw