By Aditya Khemka, Designation, CP Plus
In today’s world as we know it, the concept of Branding is not new. Yet, it is only when you look at companies that have utilized branding to its maximum potential that you see the true value of the impact it can create. Yet, taking a brand to the top of the industry requires a mix of many efforts and factors.
Contrary to popular belief, companies do not build themselves by selling products, but rather by selling Experiences, feelings and ideologies. At CP PLUS, we have been working to deliver a dependable sense of security to Indians everywhere. Through continuously conducting 360° campaigns, we have been able to spread awareness among the general public about the intrinsic role modern day surveillance cameras can play in not just providing security but in enhancing the quality of life manifolds. And with our brand ambassador Salman Khan, we were the first to educate users about the need for CCTV & to relay to them that it is not a luxury but an affordable necessity for everyone. Our 2 key reasons for success have been FOCUS & RELATIONSHIP – to put in 200% Focus on what we do as the Best in the World, and to Value Relationships with our customers, suppliers and colleagues above any transaction or money.
Moreover, for a brand to truly succeed and leave its imprint in all potential customers’ minds, it must go above and beyond the customer expectations to keep delivering the most cutting-edge solutions in the entire industry. More than competitiveness, being Distinctive helps create a memorable brand identity. Through making security solutions more and more accessible to those who struggled to utilize them, we have been able spread our brand awareness so much so that the name CP PLUS has itself become synonymous for CCTV in many parts of the country.
But more than anything, it is the determination to remain Consistent and Zealous in all our efforts. Since the very beginning of our journey, the passion for creating a safer tomorrow has been driving us through the most challenging moments, propelling us to work harder than everyone else to continually deliver a futuristic living experience to our customers.
With all of the above being said, it is being consistent in everything that has helped us position CP PLUS as the most trusted brand. Consistently brining in new innovations is the blood that runs through our brand, it differentiates us from our competitors and enables us to give our customers lasting experiences. So whenever they think of security, they think of CP PLUS.
While these factors each hold their importance, it is critical to comprehend that building a successful brand is a complex and ongoing process that demands constant refinement and adjusting. In this constantly evolving world, the notion of success is also redefining itself year by year. Working for it requires strategic planning, consistent execution, and a deep understanding of the evolving market needs. And brands that prioritize these factors and adopt to the changing dynamics of their respective industry are more likely to lead the industry in the long run. Nonetheless, standing tall as India’s No. 1 Surveillance Brand year after year has required CP PLUS to embody the qualities and values that matter to our customers the most. And to keep enhancing the quality of life for Indians everywhere, we are dedicated to keep adding more and more advanced solutions to our wide array of product portfolio.
