Casio India has announced celebrity cricketer Shubman Gill as its new India brand ambassador.
Gill will promote the brand and announced the partnership by promoting G-Shock’s classic all-black models GA-2100-1A1DR and DW-5600BB-1DR.
As Gill is one of the youngest professional cricketers and a personality known for his perseverance, G-Shock sees him as the right person to engage with Gen Z and millennial consumers across India. The partnership solidifies G-Shock’s commitment to the Indian market and emphasises its image as a youth-centred, durable watchmaker.
