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Brand Speak

Krunal Desai, Director Marketing, ZEE5 Global



The consumer today is a global consumer, which is to say they are exposed to global services, is well travelled, and is aware of similar services provided. Hence, the expectation from brands is that they have to have a global experience. If you map the consumer journey, the three key touchpoints we focus on are the quality of the viewing experience, seamless payment experiences, and quick resolutions to complaints.”

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