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Why gaming might become the biggest thing in the history of entertainment

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The One World: Together at Home concert raised $127 million for coronavirus relief efforts. Over the weekend, young people engaged with the show and sent microdonations. The event happened virtually on Fortnite, the ultra-popular online video game, and this experience is by no means unique, writes John Sutter. Lady Gaga and 20 other artists led the concert to raise money for charity. It took place on the social gaming platform Roblox, an online gaming platform and game creation system. 

Players spent 1 trillion hours playing games and another 25 billion hours watching gaming streams in 2019. Gaming has evolved into the 3D internet in many ways, bringing it as close to reality as any current medium. Gaming dwarfs all other forms of entertainment, and it continues to develop at a rate of over 10% per year. That’s more than time spent on social media and more than time spent watching TV for players aged 18 to 34. By 2023, the market is expected to reach 3 billion participants. 

Advertisers spend 40 times less money on video games than on television. Gaming is a hugely popular pastime, but it’s still a young media outlet. Scale, customer attention, and a transaction infrastructure are three hallmarks of mainstream media. Until now, he claims, gamers had checked the first two boxes but neglected to review the third.

Cinema tried its hand at it, but because gaming is computer-generated entertainment, it may produce various things. These items should never distract players; instead, they should be included in the game. He believes that for this to function, the infrastructure must be built on the terms of the game developers. That in-play infrastructure allows the industry to realise its full potential, which will open up a slew of new commercial options.

There were only about 360 million internet users globally when Google started AdWords in October 2000. Gaming provides a new way to reach a global audience of 3 billion individuals from all walks of life. The next generation of entrepreneurs will succeed by using games to reach out to their target audiences. 

In 1994, the first banner ad received a click-through rate of 44 per cent, more than 100 times higher than the current industry average. Early adopters will benefit disproportionately from addressing a less expensive, more engaged, and less weary audience. Gaming represents the move to a more detailed, three-dimensional virtual reality.

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Starlink Broadband could soon go live in India

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Starlink Broadband, the satellite-internet company committed to providing high-speed internet connectivity to areas that aren’t connected to wired or wireless internet, could soon go live in 10 rural areas of India. 

While posting on LinkedIn, Starlink Country Director India, Sanjay Bhargava, said that they have more than 5000 pre-orders from India, with a “stretch target of 2,00,000 terminals active in India in December 2022”, subject to government approval.

While expanding on the subject in a release note, the company said, “​​The government approval process is complex. So far there is no application pending with the government, so the ball is in our court to apply for consideration which we are working on. Our approach will be to get pilot approval quickly if pan India approval will take long. We are optimistic that we will get approval for a pilot program or pan India approval in the next few months”.

Starlink’s plans take flight

Elon Musk also said the company was in talks with airlines about deploying Starlink on board, with users promised low latency half gigabit internet if the plans go through. It was unclear which airlines were contacted or when the installation would take place.  

These aren’t the first rumblings about this plan, with SpaceX Vice President Jonathan Hofeller signing from the same hymn sheet back in June. Hofeller remarked that SpaceX has already done some demonstrations of the technology, and it is looking to finalize the product in the near future, saying that, “Starlink provides a global mesh (so that) airlines flying underneath that global mesh have connectivity anywhere they go. Passengers and customers want a great experience that (geosynchronous satellite internet) systems simply cannot provide”. 

So far, SpaceX has launched 1,740 Starlink satellites, and the program currently has about 100,000 users in 14 countries, with plans to launch 12,000 satellites. 

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EVs: The Future of Human Mobility

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As Electric Vehicles (EV) are becoming increasingly popular every day, its market share is also expected to rise greatly. And the economic arguments for this are too strong to ignore; with India heavily dependent on oil imports, transitioning to EVs could help save $60 billion on oil imports by 2030. And the average consumer will be happy to migrate to EVs as well, with fuel prices crossing a century in most parts of the country. Widespread adoption could help consumers save an average of Rs. 20,000 for every 5,000 kilometres traversed, assuming electricity costs will hover around Rs. 1.1 per kilometer. 

Tata Motors is one of the foremost movers in the space, with an early mover advantage. The future looks promising for the leading automaker as the private equity group TPG along with ADQ of Abu Dhabi has agreed to invest in the EV division Rs 7500 crore ($1 billion), valuing the business at $9.1 billion. This most certainly helps the automobile arm of Tata to boost their EV footprint and market share.  

The new investors will be given Compulsorily Convertible Preference Shares (CCPS), which will give them an 11-15 percent ownership in the EV unit after 18 months of conversion, with Tata Motors owning the rest. The conversion will also be tied to certain revenue criteria that have been agreed upon. The first round of 50 percent capital infusion is planned to be finished by March 22, with the remaining funds infused by the end of 2022.  

Tata Motors has already announced plans to roll out 10 new battery electric vehicles in its domestic product portfolio by 2025. The company is also evaluating the creation of automotive software and  an engineering vertical within the Tata group that will help it lead in the sphere of connected and autonomous vehicles. 

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The rise of Electric Vehicles in India

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After the boom of Electric Vehicles (EVs) across the world, Indian businesses now seek Government support in order to meet their needs by 2030 i.e., 65% of vehicles in India to be electric. 

The World Business Council for Sustainable Development (WBCSD) said that more than 25 companies, including automakers Mahindra & Mahindra and Volvo, oil giant Shell, and clean mobility startups, want India to set firm targets and frame policies to support the transition to electric vehicles (EVs). 

This is India’s first coordinated effort to transition to sustainable transportation, and it comes only weeks before the United Nations’ climate change summit, which is considered as critical to eliciting additional commitments from states to combat global warming. 

In recent months, India has approved plans to encourage companies to manufacture electric vehicles and batteries in the country, boosting supply and complementing a bevy of federal and state incentives for EV purchasers. 

According to the WBCSD, by 2030, companies want 30% of new automobiles, 70% of new motorcycles and scooters, and 35% of new buses to be electric. They want the government to legalize e-bike taxi services, issue fleet permits for electric three-wheelers, make financing and leasing alternatives for electric cars more accessible, and expedite the construction of public chargers in order to achieve this. 

JBM Group of India, Hero Electric Motorcycles, Switch Mobility, Fortum Energy, IKEA, and LeasePlan are among the companies supporting the project. 

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