Anthropic has officially planted its flag in Bengaluru, a move that underscores the critical role India now plays in the global artificial intelligence landscape. The decision to open a dedicated office in the country’s technology capital is not merely symbolic but a direct response to market realities.
India has emerged as the second-largest market for Claude.ai, driven largely by a sophisticated user base that is leveraging the platform for complex technical workflows rather than simple queries. This expansion marks a pivotal moment for the AI firm as it seeks to deepen its integration into the world’s most populous developer ecosystem.
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The strategic rationale behind this expansion is supported by robust adoption metrics. Anthropic has revealed that nearly half of the Claude usage originating from India involves heavy-duty computational tasks. Indian users are primarily deploying the tool for advanced mathematical problem-solving, building new applications, and modernizing legacy systems. This pattern of high-value usage distinguishes the Indian market as a hub for production-grade software development, making a physical presence essential for the company to better support this highly technical demographic.
To solidify its footing, Anthropic has secured major commercial partnerships that demonstrate the enterprise readiness of its platform. Air India is utilizing Claude Code to build custom software solutions, a significant endorsement from the aviation sector which is currently undergoing a massive digital transformation. Simultaneously, the IT services giant Cognizant is rolling out the tool to its 350,000 employees globally. This deployment represents one of the largest scale adoptions of generative AI in the professional services industry and signals a shift toward AI-augmented coding becoming the standard for global systems integrators.
These partnerships are fueling an aggressive financial trajectory for the company. Claude Code alone has crossed a run-rate revenue of $2.5 billion, contributing to Anthropic’s total revenue run rate of $14 billion. The composition of this revenue is shifting notably toward the B2B segment. Enterprise subscriptions have quadrupled this year, and business users now account for over half of the revenue generated by Claude Code. This data suggests that the company is successfully transitioning from a consumer-focused novelty to a critical infrastructure provider for large-scale business operations.
Beyond the corporate towers of Bengaluru, Anthropic is structuring its India strategy to encompass a broader societal impact. The company is launching targeted partnerships across vital sectors including education and agriculture, aiming to deploy AI where it can drive developmental outcomes. A key component of this localization strategy is the enhancement of AI performance in ten major Indian languages. By prioritizing languages such as Hindi, Tamil, and Bengali, Anthropic is effectively lowering the barrier to entry for millions of non-English speakers, ensuring that the utility of advanced AI is not confined to the English-speaking urban elite.
The opening of the Bengaluru office serves as a clear indicator that major global AI players can no longer afford to view India solely as a talent pool or a back-office support center. It is now a primary market for consumption and innovation. By aligning its product roadmap with the specific needs of Indian developers and enterprises, Anthropic is positioning itself to capture a significant share of the world’s fastest-growing digital economy. The focus on modernizing systems and shipping production software aligns perfectly with India’s current trajectory as it seeks to upgrade its digital infrastructure. As the company deepens its roots in the subcontinent, the interplay between Indian engineering talent and Anthropic’s generative capabilities will likely define the next phase of enterprise software development.
