Apple is launching its fourth official store in India, Apple Koregaon Park, in Pune on September 4, 2025, signaling a new milestone in its expanding presence in the country.
Pune Calls for Apple
Apple’s foray into Pune with Koregaon Park marks more than just a brick-and-mortar opening—it exemplifies the company’s targeted strategy to cement its hold in one of the world’s fastest-growing technology markets. The timing, just days before Apple’s global iPhone launch event, is no coincidence. It places India, and Pune specifically, at the heart of Apple’s global ambitions for its next wave of products.
Nestled in the bustling KOPA mall, Koregaon Park, the new store stretches approximately 10,000 square feet, echoing the sophistication found in its predecessors in Mumbai, Delhi, and Bengaluru. The striking peacock-inspired barricade artwork, drawing from India’s national bird, celebrates both the cultural vibrancy and local pride. This design continuity, seen also in Apple Hebbal Bangalore, reflects Apple’s ongoing commitment to localize its stores while maintaining international standards.
The Pune store brings the entire Apple ecosystem under one roof—iPhones, Macs, iPads, Apple Watches, AirPods, and accessories—all supported by a dedicated staff of Specialists, Creatives, and Geniuses. Business teams offer solutions tailored for professionals, ensuring Apple’s expertise reaches enterprise customers, educators, and creative communities.
Central to this launch are Apple’s “Today at Apple” sessions, free hands-on workshops covering photography, music, art, and coding, designed to empower new users and enrich the experience for existing customers. These educational events, guided by Apple Creatives, provide tangible value and serve as a local outreach channel.
Apple’s retail expansion is matched by stronger digital and hybrid services: personalized shopping via Specialist over Video, revamped Apple Store app features, and exclusive digital engagement through curated Apple Music playlists and downloadable wallpapers inspired by Pune. Such initiatives bridge the physical and virtual, giving more users access to Apple’s world.
Senior Apple executives from the United States are expected to attend the opening, underlining the importance of this market to Cupertino’s long-term vision. As India’s appetite for premium products and technology accelerates, Apple’s investment in high-touch retail experiences positions it well against competitors amid booming smartphone and device sales.
This strategic store launch, heralded in the vibrant cultural setting of Koregaon Park, spotlights Apple’s relentless pursuit of excellence, deepening relationships not just with Indian consumers but also with a broader, more aspirational audience. By blending local flair and global polish, Apple Koregaon Park is poised to become a destination, not just for technology shopping but for immersive experiences—all while setting a benchmark for retail innovation in India.
