Past- Marketing Director, Bacardi
Present- Chief Executive Officer, Zomato Live Entertainment
Zeenah Vilcassim has been roped in as the Chief Executive Officer of Zomato’s experience arm- Zomato Live Entertainment.
For the past two-and-a-half years, she was the Marketing Director at Bacardi India and was responsible for both B2B as well as B2C marketing of Bacardi’s portfolio of brands.
She joined Bacardi India in November 2017 as Global Brand Director- Dewars Whisky and was overseeing the integrated marketing activities and communications planning for the brand globally while working with local market teams to execute in a culturally relevant way.
Prior to Bacardi, she was the Head of Agency, Protein UK, the online community platform, for a period of one year starting December 2016. Before that, she was the Strategy and New Business Director of Protein for nearly a year’s time. Earlier on she was also associated with Mindshare for two-and-a-half years, Ernst and Young for over two years and Vivid Economics for over two years.
