Past: Head of India International Ad Sales, Disney Star
Present: Executive Vice President and Head of International Ad Sales, ZEE Entertainment Enterprises
Vikas Sachdeva has assumed the role of Executive Vice President and Head of International Ad Sales at ZEE Entertainment Enterprises Ltd. Before this, he held the position of Head of India International Ad Sales at Disney Star, accumulating over 9 years of experience in the role.
Vikas Sachdeva played a pivotal role in expanding the network’s international business across the UK, Middle East, APAC, and Sri Lanka for both mainstream and regional channels.
Before his time at Disney Star, he was Group Head (Corporate Sales) at Radio City 91.1 FM. He has also worked with The Times Group (BCCL) in the Response department, overseeing Retail and E-commerce categories. With over 19 years of experience in the media industry, Sachdeva holds a tight grip over Print, Radio, Digital and TV mediums.
