Past: Associate director – marketing, Zee5
Present: General manager – marketing, Jio Studios
Prerna Jha has recently taken up the role of General Manager, Marketing at Jio Studios. Before joining Jio Studios, she spent nearly 5 years at ZEE5 as an Associate Director, where she oversaw campaigns on both the AVOD and SVOD sides of the business. Notably, she introduced a pioneering fantasy gamification project for TV shows named ZEE5 Super Family League (ZSFL) and spearheaded the branding campaign for ZEE5’s “Any Time Manoranjan.” Within the SVOD domain, she also managed the marketing efforts for prominent shows and movies such as “Rangbaaz Darr Ki Rajneeti,” “Pitchers S2,” “Jaanbaaz Hindustan ke,” “Tarla,” and more.
Before ZEE5, she was the brand manager for Hindustan Times Mumbai and led key campaigns like HT’s No TV Day, the Most Stylish campaign, and the Kala Ghoda Arts festival. She also launched HT in Pune.
