Past: Director- Brand Strategy & Client Services, Mirum India
Present: Chief Customer Experience Officer, NXTDIGITAL
NXTDIGITAL, the swiftly expanding digital media division of Hinduja Global Solutions (HGS), a technology-driven customer experience company with a footprint in digital television through cable and satellite, broadband, enterprise services, OTT aggregation, and content syndication, has named seasoned communication and customer engagement professional Sooraj Keswani as its Chief Customer Experience Officer.
With over three decades of experience in media, retail, marketing and enterprise consulting across leading companies like The Indian Express Newspapers, Madison, Concept Communication, Hansa Cequity and Mirum India, Sooraj will lead the organisation’s initiatives in enhancing customer experience across all product portfolios. He will work with the group’s large pan-India franchisee base to develop and deliver products customised to hyperlocal preferences. As an extension of his role, Sooraj will also manage the branding and marketing functions.
