Leadership

Nat Habit onboards Ankita Srivastava as CMO

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Present: Chief Marketing Officer, Nat Habit

Nat Habit, the Indian direct-to-consumer beauty and wellness brand, has appointed Ankita Srivastava as its Chief Marketing Officer. Ankita brings nearly two decades of experience in steering marketing and brand strategy, innovation, and business, primarily in the beauty, personal care, fragrances, and men’s grooming sectors across some of India’s most beloved personal care brands.

In her role, Ankita will spearhead consumer strategy, lead portfolio expansion initiatives, and assemble a multidisciplinary team to propel Nat Habit into the next phase of its growth trajectory.

Ankita’s extensive two-decade-long experience in consumer expertise and robust business acumen is evident in her impactful contributions to renowned brands such as Garnier, Dettol, Parachute, and Park Avenue in the FMCG sector.

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