Past: Customer Experience Manager, Mercedes-Benz AG
Present: Head of Marketing & Customer Experience, Mercedes-Benz India
Effective February 1, 2024, Mercedes-Benz has named Amrit Baid as the Head of Marketing and Customer Journey.
Amrit currently serves within the Region Overseas Marketing team at Mercedes-Benz Malaysia in Kuala Lumpur. He will assume the role previously held by Pradeep Srinivas, who transitions to a global position as Manager of Digital Marketing Solutions & Data Analytics at Mercedes-Benz AG Headquarters within the Mercedes-Benz Digital unit.
Baid began his career with Mercedes-Benz India in 2013 under the aegis of the CAReer program. He executed several successful brand campaigns, supported the launch of multiple products, as well as rolled out several digital products and innovations during his stint in India.
In 2021, Amrit joined Region Overseas Marketing team in Malaysia, responsible for Digital Customer Experience. He was instrumental in significantly improving the customer experience by integrating and optimizing several digital touchpoints. Amrit also played a vital role in supporting various marketing teams across regions Overseas auditing the customer journey and improving their efficiencies. He was also closely involved in supporting marketing teams across several countries that are implementing the new ‘Direct to Customer’ business model.
