An industry news platform reports that Pallavi Chakravarti, Nishant Saurabh, and Anand Murty, who quit DDB Mudra Group last year, have come together to launch their own creative agency, ‘Fundamental ’. The three co-founders will lead the agency as CCO, CEO, and CSO, respectively.
Pallavi Chakravarti brings to the table two decades of creative insights gathered while leading brands such as Marico’s Set Wet, Unilever, J&J, P&G, Diageo, Star Sports, Cipla, Myntra, Meesho, Acko, Aquaguard, Uber, Instagram, Pepsi, McDonald’s, The Times of India, and more. Most recently, she was Creative Head – West for DDB Mudra.
Nishant Saurabh has worked across networks and geographies to nurture and grow brands such as Asian Paints, Coca-Cola, Nescafe, Tata Docomo, Microsoft, Mastercard, Greenlam, Maaza, Minute Maid, Nissan, Airbnb, Gillette, Pantene, Raymond, Meta, Instagram, Meesho, Acko, Stayfree, and Oral-B among others.
Anand Murty was the National strategy head at DDB Mudra. His experience ranges across brands such as Reckitt, Voltas – where he reframed the category with ‘Murthy’, Sprite, Set Wet, Dulux, Honda, Airwick, Smartwater, Hayu, Meesho, Instagram, Veeba, Unilever, Amex and Meta, to name a few.
