Building brands of substance and note remains the holy grail for marketers everywhere, but it isn’t getting any easier. The irony is that despite a proliferation of mediums to get the message across – from TV to the internet to your mobile phone and more – brand builders are having to come up with canny ways to capture a slice of mindshare. For all practical purposes, it is an idea economy today, and as Adityan Kayalakal, Head of Brand Marketing at Veera tells us in our latest episode of CXO Chatter, we’re spoilt for choice when it comes to ideas.
Catch the latest episode of CXO episode, where the conversation veered for impulsiveness, to ideation, while briefly touching on Zack Snyder’s Superman.
