Fun, vibrant & upbeat, the new campaign encourages the audience to tap into their playful side.
India, April 2024:
Vogue Eyewear, known for its versatile and fashionable eyewear, is thrilled to announce its latest campaign featuring talented actress and Brand Ambassador, Taapsee Pannu. This campaign encourages everyone to embrace every moment in life with a playful spirit.
In a world that constantly presents us with dynamic situations, Vogue Eyewear believes that it is our approach to life which truly matters and makes all the difference. The campaign, titled “Keep Playing,” invites consumers to tap into their light, bright, and joyful side while engaging with life in all its colorful facets.
Commenting on the new campaign, Taapsee Pannu said, “I’m thrilled about my partnership with Vogue Eyewear and to be a part of another campaign. The key message of ‘Keep Playing’ resonates deeply with me, as it encourages everyone to express themselves freely and live life to the fullest while infusing each moment with fun and playfulness.”
The concept of “playing” is brought out in the campaign in the form of everyday scenarios such as day dreaming, playing with fashion, dancing to your own tune, or choosing the unexpected- highlighting delightful forms of engagement that enrich our lives in everyday situations.
“Vogue Eyewear continues to underline and celebrate self-expression. Our campaign, with the dynamic Taapsee Pannu, known for her uninhibited free spirit and who perfectly encapsulates the essence of self-expression, encourages individuals to live life fashionably and unencumbered.” said Gunjan Saigal, Brand Group Head – Luxury, Premium & Fast Fashion.
Brandmovers India is the creative agency behind the campaign which directed by Bosco Bhandarkar and Photographed by Anushka Menon. The integrated marketing campaign will be launched across channels such as social, digital, OOH and print, for audiences across the country.
Commenting on the campaign Adrijaa Sanyal Creative Director at Brandmovers India said, “Our brand shines in the light of our consumers’ self-revelation. We wish to convey them how it delights us to watch them embrace their individuality, in intense and playful moments, their reveries and even their smallest acts of defiance. With the very charismatic Taapsee Pannu as our ambassador, we hope this campaign will elevate the spirits and style alike wherever it reaches”.
Availability:
The latest collection of Vogue Eyewear styles is available at all leading stores and online platforms of Titan Eyeplus, Amazon India, AJIO, Nykaa, TataCliq and Sunglass Hut.
Pricing: Starting at INR 3000/- onwards
About Vogue Eyewear https://www.vogue-eyewear.com
Instagram.com/Vogueeyewear
Facebook.com/Vogue.eyewear
About EssilorLuxottica
EssilorLuxottica is a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. With over 190,000 employees across 150 countries, 650 operations facilities and 18,000 stores, its mission is to help people around the world to see more and be more by addressing their evolving vision needs and personal style aspirations. EssilorLuxottica is home to the most advanced lens technologies including Varilux, Stellest and Transitions, the most iconic eyewear brands including Ray-Ban and Oakley, the most desired luxury licensed brands and world-class retailers including LensCrafters and Sunglass Hut. The company’s OneSight EssilorLuxottica Foundation has given access to sustainable vision care to more than 760 million people in underserved communities.
