Insanity or Genius Marketing Move? Bold Care Co-Founder’s Daring Debit Card Gambit Goes Viral

In a bold and unconventional move, Rahul Krishnan, the co-founder of the Ranveer Singh-backed sexual health brand Bold Care, has taken the internet by storm. Embracing the spirit of “Sextember” – the brand’s initiative to dedicate September as a month of spreading awareness about men’s sexual wellness and health – Krishnan has executed a daring social media stunt that has left the world both baffled and intrigued.

Krishnan, in a now-viral post on the social media platform X, shared the complete details of his personal debit card – the card number, expiry date, and security code. With a cheeky message, he invited strangers to take advantage of his generosity and make purchases up to ₹1,000 using his card.

Spending Spree

True to Krishnan’s invitation, X users eagerly took advantage of the opportunity, making purchases on various platforms like Amazon, Swiggy, Zomato, and Myntra using the shared card details. The brand’s official handle even set some ground rules, such as a maximum transaction limit of ₹1,000 and the requirement to reply to the main tweet whenever an OTP was received.

Overwhelming Response and Aftermath

The response to Krishnan’s unconventional stunt was nothing short of overwhelming. Thousands of users flocked to the X thread, with many expressing their amazement, amusement, and even concern over the co-founder’s actions. After several hours of sharing OTPs, Krishnan revealed that the card still had ₹3 lakh available for use, showcasing the extent of the public’s engagement with the campaign.

The Rationale Behind the Stunt

The co-founder’s decision to publicly share his sensitive financial information was not a reckless act, but rather a calculated move to celebrate “Sextember” and raise awareness about men’s sexual health and wellness. By allowing strangers to make purchases on his dime, Krishnan aimed to spark conversations around a topic that is often shrouded in taboo and stigma.

Perhaps even more than that, this is a low-key genius move. The team at Boldcare just “gets” virality, as seen in the Johnny Sins ad, and this is another move to get outsized benefits with a little effort. Assuming 500 customers made transactions of Rs. 1000 each, that’s a total spend of Rs. 5,00,000. This little stunt earned Boldcare thousands of followers, and counting. There’s little chance paying Zuckerberg that much money would get similar results. And that’s before figuring in the unquantifiable benefits of eyeballs on the brand and buzz on the web.

Needless to say, this little stunt was conducted by marketing professionals and should not be repeated at home. Do not share your private financial information online, especially if a Nigerian Prince asks for it.

Lessons for Marketers and Entrepreneurs

The Bold Care co-founder’s bold move serves as a lesson for marketers and entrepreneurs alike. It demonstrates the power of unconventional thinking and the ability to capture public attention through daring and innovative campaigns. At the same time, it highlights the importance of carefully weighing the risks and ethical implications of any marketing strategy, ensuring that the potential benefits outweigh the potential downsides.

A Bold, Unconventional Approach

In the fast-paced world of marketing and entrepreneurship, where standing out from the crowd is crucial, Bold Care’s co-founder has demonstrated the power of thinking outside the box. Whether his actions are deemed insanity or genius, one thing is certain: Rahul Krishnan’s debit card stunt has left an indelible mark on the industry and the public consciousness, paving the way for more unconventional and impactful marketing campaigns in the future.