He shared his thoughts on the 4th edition of Brand of the Year 2025, “This is the second year that we partnered with them. It’s a great IP with a lot of very big brands associated. We had a great experience last year and this is a testament to why we’ve come back again. It helps us leverage the brand and we are always looking for credible recommendations. Coming from such a big IP, it gives us a good thumbs up and motivation to work harder”