He highlighted how Pilot as a brand focuses on brand authenticity, innovation, and customer-centric strategies to navigate the competitive Indian market. The company uses social listening tools, surveys and market data to stay connected with its audience. This data is used to identify challenges like low customer involvement in the writing instruments category and competition from lower-priced brands by introducing tailored products, such as refillable pens, and adopting a customer-friendly pricing strategy. Pilot also engaged in school activation campaigns, trials, and sampling to build closer connections with consumers.
The 4th edition of Most Preferred Brands 2024 held on 11th December 2024 at The Lalit, Mumbai
