Landor defines brand Invengene as the ‘Growth Catalyst’ fostering growth and innovation in the pharmaceutical industry

Landor, the world’s leading brand specialist, and a part of the WPP network, has partnered with Invengene for a comprehensive brand transformation exercise that includes brand positioning, voice and visual identity that brings to life Invengene’s ambition within the competitive global injectables market. With a focus on precision, innovation, and strategic action, Landor has crafted a distinct and recognisable identity that perfectly reflects the brand’s role in accelerating growth while the logo reflects their dedication to precision and innovation.

A key highlight of the collaboration is the introduction of CalMarks, a signature element that embodies precision and reliability in every Invengene product. The three Ns in ‘Invengene’ symbolize the brand’s commitment to innovation, quality, and customer satisfaction.

Invengene’s Founders expressed enthusiasm about partnering with Landor stating, “ The injectables industry is complex, which often hampers both effective healthcare and category advancement. There was an opportunity for Invengene to step in to solve this jigsaw. Fuelled by Landor’s strategic vision and creative expertise, our new vision-driven identity showcases precision and reliability in every solution making us poised to lead the way in revolutionizing the injectables market. Our partnership with Landor exemplifies a synergistic collaboration driving innovation in the pharmaceutical landscape.”

Ronita Mukerjee, Executive Director – Client Services, Landor India said, “Through a purpose-driven brand positioning and a unique brand identity; we were able to help Invengene stand out and stand for something in a very cluttered category. We are proud to have played a role in elevating Invengene as a dynamic growth catalyst in the injectables space.”

A global leader in brand consulting and design, Landor has helped companies around the world build strong, enduring brands that drive business success. The collaboration between Landor and Invengene signals a new chapter for the pharmaceutical industry, where innovation meets purpose to drive meaningful change and growth.