A new star has emerged from the heart of India on the global music stage, captivating audiences worldwide with his infectious beats and unapologetic lyricism. Hanumankind, the Southern Indian rapper whose meteoric rise has shaken up the hip-hop scene, has got the industry buzzing with excitement.
Hanumankind’s humble beginnings
Hailing from the picturesque town of Malappuram in Kerala, Sooraj Cherukat, better known by his stage name Hanumankind, embarked on his musical journey with a simple dream – to create art that would resonate with people across borders. Little did he know that his quest would lead him to the pinnacle of global success, where he would not only rub shoulders with but also surpass the legendary Kendrick Lamar on the coveted Spotify Global Top 50 chart.
Crafting a unique sound
Hanumankind’s musical prowess can be traced back to his early days, when he honed his skills in the bustling city of Houston, Texas, where he attended Houston Community College. It was during this time that he began to develop his distinct sound, blending the rich cultural tapestry of his Indian heritage with the infectious energy of American hip-hop. This fusion, coupled with his captivating storytelling and intricate lyricism, would soon become the hallmark of his artistry.
The rise of ‘Big Dawgs’
The turning point in Hanumankind’s career came with the release of his track “Big Dawgs,” a sonic masterpiece that would propel him to global stardom. The song’s dynamic energy, coupled with a visually striking music video, captivated audiences worldwide, setting the stage for his unprecedented rise on the international music scene.
Dethroning Kendrick Lamar
As the world marveled at the success of “Big Dawgs,” Hanumankind achieved the unthinkable – he surpassed the legendary Kendrick Lamar’s “Not Like Us” on the Spotify Global Top 50 chart. This remarkable feat not only underscored the Southern Indian rapper’s growing influence but also marked a new chapter in his already extraordinary journey.
Spotify’s global spotlight
In recognition of Hanumankind’s meteoric rise, Spotify, the leading music streaming platform, featured the artist on the cover of its prestigious Global Hip-Hop playlist. This prestigious placement further solidified his position as a significant player in the global music industry, showcasing his ability to connect with audiences across continents.
Charting new territory
The success of “Big Dawgs” extended far beyond the confines of the Spotify charts, as the track also debuted at an impressive #57 on the Billboard Hot 100, cementing Hanumankind’s status as a true global sensation. This achievement not only showcased his commercial appeal but also highlighted his ability to transcend geographical boundaries and captivate music lovers worldwide.
TikTok takeover
The power of social media played a crucial role in Hanumankind’s rise to fame, with his track “Big Dawgs” becoming a viral sensation on TikTok. The song’s infectious energy and visually striking music video resonated with audiences, amassing an astounding 111 million views on the platform and solidifying his position as a force to be reckoned with in the digital age.
Shazam sensation
Hanumankind’s global impact was further underscored by the overwhelming response on Shazam, the popular music-finding app. The track “Big Dawgs” was searched a staggering 700,000 times, a testament to the widespread interest and curiosity it generated among music enthusiasts around the world.
Hanumankind’s remarkable success did not go unnoticed by the industry heavyweights, and he was soon snapped up by the prestigious Capitol Records, a clear indication of his immense potential and the label’s belief in his ability to captivate global audiences.
Demographic dominance
Delving deeper into the data, Spotify’s insights reveal that Hanumankind’s music has resonated strongly with a younger demographic, with a remarkable 83% of his listeners falling within the 18-34 age range. This finding not only highlights the artist’s ability to connect with the next generation of music fans but also suggests his potential to shape the future of the global hip-hop scene.
Global reach, local roots
Hanumankind’s music has found a home in diverse markets, with his top listening regions spanning from India to the United States, Canada, the United Kingdom, and Germany. However, the artist’s local roots have not been forgotten, as the top cities for his music consumption include Ernakulam, Bengaluru, Mumbai, Chennai, and Thrissur, showcasing his ability to maintain a strong connection with his Indian fanbase while captivating global audiences.
The Hanumankind phenomenon
As Hanumankind continues to shatter expectations and rewrite the rules of the global music industry, the world is eagerly anticipating what the future holds for this remarkable artist. From chart-topping hits to global playlist features, the “Big Dawgs” phenomenon has evolved into a cultural movement, with Hanumankind leading the charge as a trailblazer in the world of hip-hop.
