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Meta’s paid verification is now live for Facebook and Instagram users in the US

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Meta CEO Mark Zuckerberg announced today that the company is rolling out Meta Verified on Instagram and Facebook in the U.S. The subscription service, which first launched in Australia and New Zealand last month, allows users to add the coveted blue check mark to their Instagram and Facebook accounts for a monthly fee.

Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile. Meta Verified comes with exclusive stickers on Facebook and Instagram Stories and Facebook Reels, along 100 Stars a month on Facebook so you can show your support for other creators.

This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in February in an Instagram broadcast channel.

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