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7 food and lifestyle trends that will define 2021



Flavour fatigue

The public interest in complicated feelings is hampered by fatigue, anxiety, and stress. In the early months of the Ebola outbreak, 90% of American customers bought chocolate. 85%t of customers say their favourite foods make them feel “normal,” and nearly half say they make them happy. In the autumn menu communication sprint, Food for Climate discovered similar results.

Mental health awareness

In the spring of 2020, one out of every four youths aged 18 to 24 surveyed reported committing suicide. Anxiety or depression symptoms were reported by over a third of the 5,412 survey respondents across all age categories. People under the age of 40 believe that mental health is just as essential as physical health.

Sustainability is a table bet

Plant-based food consumption is increasing in the United States, and all indications are that this trend will continue in 2021.A survey by menu research firm Datassential found that 58% of U.S. respondents in July 2020 said they wished to increase their consumption of plant-based foods. The pandemic boosted the rise of vegetarianism on the other side of the pool. With clothes and home goods companies developing new items, eco-conscious mindsets have crept into the fashion, retail, and travel businesses.


Relocalisation is a social movement that promotes the use of locally produced goods and services in communities. The COVID-19 pandemic has compelled people to investigate what’s in their immediate surroundings. Many people were inspired by the Black Lives Matter movement to seek out local businesses run by people of colour. This trend was also sparked by grocer shortages, with many people discovering that their local food systems are more stable. Even mega-corporations like Unilever see the benefits of relocalisation, with the company’s CEO declaring that the company will no longer export products worldwide.

A desire to commune with nature

Many people in Japan who come across forest land are inspired by 2020. People in the United Kingdom do not view the forest, yet their backyards can be a natural oasis. Urban adoption programmes are widespread in some cities (such as Detroit) and nations (such as the United Kingdom and Australia). By 2020, some people want to establish a garden style. Rewilding is the reintroduction of nature and a kind of living that is in tune with it. It’s all about health: a healthy environment, a healthy mind, and a healthy body.

Health and immunity are important

Almost 90% of adult customers in the United States nowadays seek functional advantages in their food, beverages, and, of course, supplements. The COVID-19 pandemic also impacted Briton’s diets, with 51% claiming to be eating more fruits and vegetables due to the outbreak. In India, there is a strong emphasis on using one’s diet to strengthen one’s immune system, with many people highlighting the potential of ayurvedic ingredients.


The Black Lives Matters movement 2020 will have a long-term impact on how we talk about and confront racial and economic disparities. The emphasis on racial equality will seep into the other topics discussed in this article. Nature access, healthy food availability, minority business support, the democratisation of sustainable living options, general needs for mental health services and programmes, various flavours, and BIPOC (Black, Indigenous, and People of Color) community representatives in local and global food systems are all issues that need to be addressed.

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4 Must Reads – Straight from Elon Musk’s recommendation list




Elon Musk’s reading collection includes science fiction classics as well as complicated literature on cutting-edge technologies. His vision as the leader of some of the world’s most valuable companies makes it interesting to take a peek into the inner workings of his mind. Musk is also known for sharing his suggestions on social media. 

Let’s evaluate some fascinating reads from his recommendations.

Steve Jobs, by Walter Isaacson 

This book chronicles the ambitious and adventurous life of Apple’s brilliant entrepreneur and eccentric creator. Steve Jobs covers the man’s successful enterprises, beginning with his early experiences with spirituality and LSD and ending at the pinnacle as a worldwide technology superstar. This is a well-researched book that goes into the thinking of the man behind the world’s most valuable technological business.

Life 3.0, by Max Tegmark

The Brief Introduction to Artificial Intelligence, Elon Musk’s latest book, is one of the few that explores the idea of AI being used for good rather than harm in the world. Max Tegmark, an MIT scientist, addresses how to keep Artificial Intelligence helpful to humans while simultaneously ensuring that technological progress is consistent with humanity’s long-term goals.

The Big Picture, by Sean M. Carroll

The Big Picture is a bold examination of the world we live in and how we may make sense of the vast majority of it through scientific thought. It teaches readers how to think about the most difficult things, such as the origins of life, awareness, and the cosmos itself, using a deductive approach. Sean Carroll is a practicing theoretical physicist with some unique philosophical perspectives. Sean invented the phrase “poetic naturalism”, which is addressed in the book.

Superintelligence, by Nick Bostrom

Superintelligence is intended to be a serious, hard-headed examination of the impending arrival of computers that are far smarter than humans. Musk has often warned about the dangers of unfettered Artificial Intelligence, and this book examines the pitfalls of taking technology too far too soon. 

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Freshwork’s inspiring success story makes employee crorepatis



Freshworks IPO has made 500 employees crorepatis

Freshworks Inc., led by Girish Mathrubootham, became the first Indian Software-as-a-Service (SaaS) company to get on the NASDAQ, which helped the valuation of the company reach a sky-high value of $13 billion.

Through stock options, around 500 of Girish’s employees turned into ‘crorepatis’, out of which 70 are said to be under 30.

Born to a former bank officer in 1975, Girish co-founded Freshdesk (now Freshworks) with Shan Krishnasamy in 2010. Atwell College from Australia was the first of many clients on board. The company managed to get 22 clients worldwide in the initial days.

Entrepreneurship is never a smooth journey, with success never guaranteed. “Success and happiness are two different things – One should focus on staying happy irrespective of what is happening around you. We always hold the key to our happiness,” says Girish.

Girish also mentions how grateful he is to all his employees and that the 500 new ‘crorepatis’ deserved a reward for their contribution over the years. About 4300 of Freshwork Inc’s employees globally hold equity options in the company.

Girish strongly believes in mentorship. He also founded SaaSBooMi, a community of founders who share hard-learned experiences by making these learnings available to all. “Passion and purpose are more important than almost anything else,” said Girish talking about young entrepreneurs looking to leave their mark. In the long run, he hopes to build a SaaS company that is recognized globally.

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Shaji Thomas: The Indian Superhero who is saving the Amazon Rainforest



Global warming, forest depletion, and other hazardous effects on our environment have been increasing rapidly as days go by. There are still a few souls who do everything they can to make sure they somehow play a part in saving us from what is known as the end of our existence.

One such hero is Shaji Thomas. He has been in a fight for the last 26 years to protect and save the Amazon Rainforests of Brazil. Here is a look into his heroic struggle to ensure a better future for us all. 

Shaji Thomas: Guardian of the Amazon Rainforest

Shaji Thomas who hails from Kerala carried his bags and shifted to Brazil as a young student. This young smart superhero is now an environmental conservationist and a lawyer, but what is more fascinating about him is the fact that he stayed back after his education for one special cause.

Shaji Thomas decided to fight and protect the Amazon Forests of Brazil and the rights for the 60 plus communities that reside in the region. This passion began when he was in his mid-twenties and was a part of the Quilombola Community. 

The battle was not easy in the beginning. Thomas had to acquire Brazilian citizenship and become the only Indian-origin lawyer in the region. He stood up to the mafia and lived on a boat in the rivers of the Amazon for years. 

This superhero has been holding up a strong fight for years but there is still a lot of work to do. Climate change is something that has been on the rise leading to major destruction of the rainforests. Thomas claims that almost 20 sq. km burns every year due to forest fires.

Shaji Thomas is working hard every year and inspiring people all over the world to play their part to ensure that the Earth’s lungs are safeguarded, and we have a sustainable future.

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